The client wanted Future Now to be both business-like and visually appealing. Much of the content is dynamic: it incorporates current training programmes and short term courses. For this reason it had to be easy for the client to keep the site updated.
ELSEAPPS customised a theme with a “serious business” header and footer, but a lighter feel and generous use of spot colour in between. In particular we created a number of slideshows using our own stock images to draw visitor attention to key messages.
The Future Now site includes a fully featured blog. Posts can contain images and videos; they’re searchable and can be assigned to multiple dynamic categories. Users wanting to keep up with the latest posts can subscribe to the Future Now RSS feed.
Blog posts are integrated with primary social networks. Reader comments are moderated before publication, but readers can tweet blog posts and like them on Facebook with a single click.
The most recent blog posts are displayed in the footer of every page on the site. The latest Future Now news is always only a click away.